We all depend on the health of our oceans it produces 70% of our oxygen. Here in Hawaiʻi the ocean is a vital part of life including a source of food. Our top priority is to offer the highest quality of freshest seafood to consumers while doing our part to protect Hawai‘i’s marine resources. The seafood we provide represents the most sustainable options we can offer at this time and is traceable from boat to plate.
Our fishing standards incorporate indigenous Hawaiian fishing practices and social principles for ethically sourced food with principles of both the Monterrey Bay Seafood Watch and Marine Stewardship Council (MSC). The integration of globally recognized industry standards for environmentally sustainable seafood with traditional and observational knowledge facilitates fishing practices that foster productivity and sustainability.
THE CORE ELEMENTS OF PONO FISHING STANDARS, OUR FISHERS UPHOLD INCLUDE:
All seafood is sourced from healthy stocks, and our fishermen fish in ways that allow populations to replenish themselves.
Our fishermen take care of the resource, and minimize the impact of their fishing activities on the environment.
Our fishermen adhere to state and federal fishing regulations and are active participants in improving management systems
Our fishermen uphold standards for ethical sourcing, including fair and equitable employment, transparency of point-of-origin, and adherence to cultural practices and knowledge.